company_profile2

Why

We intend to provide solutions to some of the fundamental and global human needs: ac-cess to clean water and sanitation, free-energy and connectivity.
Our mission is to improve global living standards for the most in-need people in the world. We strive to empower them with new possibilities, by helping them to become healthy, thus dedicating their vital energy to social evolution and education rather than mere survival.

Our primarily product is not necessarily water or electricity, but people happiness and wellbeing.
By people we mean all People on Earth, no just few of us.
Water is the accessory product, the ―mean‖ through which this fundamental and emotional social process takes place. The accessory product might change (if we substitute drinking water with electricity or internet connectivity for example), but the core principle of people happiness and future dream will always remain.
We are inspired by the virtuous synergy between Nature, Humankind and Technology.
We know that this better future we are aspiring to achieve starts by not leaving 5 billion of us behind.
We believe that abundance for all is currently our grand challenge, but will tomorrow be our common destiny.

How

We create technological solutions powered by clean and renewable energies. They respect and protect the Earth’s ecosystem. They are conceived through innovative design
and unconventional engineering approach. We are inspired by the 3rd Industrial Revolution paradigms and its potential.

What

We focus on both aspects of the technological development, but with our unique company vision. We call them ―lively software‖ and ―lively hardware‖.
In this respect, our software is so special that we had to build our own unique hardware. It just so happens that we built the most advanced and beautifully designed solar water purifiers and micro-powers station in the world.

Concept Evolution

Watly is a company inspired by the Lean Startup approach. We are accustomed to work on limited budgets; we think and visualize in order to avoid preventable failures, but when it comes to taking bold actions or unconventional decisions, we are ready to fail fast and fail cheap.
That is why before investing significant engineering resources into the implementation of our latest version of Watly, we created a series of prototypes that have provided us with consistent feedbacks and have allowed us to test our vision continuously.

The first step was building Watly 1.0, our minimum viable product (MVP). With Watly 1.0, we began the process of learning as quickly as possible. Built out of components we had at hand in our warehouse, a flat thermal solar panel, a thin film photovoltaic panel, a car battery and few other things, Watly was originally assembled on a wooden pallet. A few weeks later, we gave Watly an aluminum frame and we placed some painted grey plastic panels on its sides. It was brutally simple, but it worked right from the very first beginning.

Once the MVP was established, we could work on tuning. The flat thermal panel inclined at 45º offered a good compromise, but the sun would have optimally irradiated it only dur-ing specific hours of the day.
We wanted to increase performance and the only way to do so was to have bigger thermal surface perpendicularly exposed to the sun. Ideally, the thermal surface would have moved following the sun during the day; however, a mechanical moving system would have proven to be too complex and not reliable in the long term.
It was about establishing an unconventional approach to the problem and with Watly 2.0, we made not one, but two significant steps forward.
We abandoned the flat thermal solar panel and opted for an ―arch‖ shaped array of thermal solar vacuum tubes. They were more efficient and versatile.
The ―arch shaped array was simulating a sun tracking system because it always had a part of the tubes facing the sun at the optimal angle. The beauty of the solution was that we had avoided the use of any moving parts.
With Watly 2.0, we had also started getting serious about water quality, electrical produc-tion and connectivity.
Thanks to Watly 2.1, we started to think really big.

We designed photovoltaic telescopic wings, which by sliding would have exposed the thermal vacuum tubes underneath. It was a solution that minimized the space occupied by Watly once inside of a standard container. That was the idea: designing a modular struc-ture of pre-built components that could be assembled only once they arrived at the final destination. After increasing overall performance (Watly 2.1 was 5 times bigger than Watly 2.0) we started to think about scalability.
Designing Watly 3.0 was inspirational.

Since the system needed to be scalable, building a modular structure made of multi ther-mal power units was the obvious solution; however, how do we connect the different parts? With underground cable and pipelines? No, thank you!
We knew we had great performance, scalability, and reliability, but something was still missing and that something was design and beauty. By hinking about ―H2O (the water chemical formula), the ―H letter shaped structure came out like a lightning bolt from the dark sky. The design was not making Watly more costly or more complex. It made Watly just the way is supposed to be.
We are already working on future evolution.

naming

Naming

The name Watly came to us by associating free thoughts like "water", "friendly" and "lively" and concepts like "robot" and "technology". We were about to build a machine that we wanted people to love, certainly not to be intimidated by. We thought we’d better give it a name that was evoking friendliness and for that, we thought about this nice robot collecting garbage in a far distant planet (no need to mention it, since everybody knows). And then "Wa…tly" … We got it!
Read more

Naming

The name Watly came to us by associating free thoughts like "water", "friendly" and "lively" and concepts like "robot" and "technology". We were about to build a machine that we wanted people to love, certainly not to be intimidated by. We thought we’d better give it a name that was evoking friendliness and for that, we thought about this nice robot collecting garbage in a far distant planet (no need to mention it, since everybody knows). And then "Wa…tly" … We got it!
logo

Logo

The idea of the first logo was to recreate Watly’s signature as it had been written on sand by a kid and, by using his fingertips. In a way that was a little childish and we abandoned the idea of opting for a more subtle and futuristic concept. We are about to build a company that is meant to change many things around here and for long, not some kind of half-useful gadget that lasts a few seasons. Our first tagline was "Lively Water", which better explained the meaning of the company name. Today, we use "Lively Water" to define the process of "downloading" water by means of donations. Our actual tagline is based on three powerful concepts: Life.Energy.Future. They are our fundamental pillars upon which we intend to build our company value proposition. "Life" is related to Water, since water is the source of life for every living being. "Energy" is a synonym of Electricity, certainly the modern way for empowering people. "Future" refers to Connectivity, as a means of education, social evolution, future wellbeing. In the XXI century, the internet is everywhere and there is no future for disconnected communities.
Read more

Logo

The idea of the first logo was to recreate Watly’s signature as it had been written on sand by a kid and, by using his fingertips. In a way that was a little childish and we abandoned the idea of opting for a more subtle and futuristic concept. We are about to build a company that is meant to change many things around here and for long, not some kind of half-useful gadget that lasts a few seasons. Our first tagline was "Lively Water", which better explained the meaning of the company name. Today, we use "Lively Water" to define the process of "downloading" water by means of donations. Our actual tagline is based on three powerful concepts: Life.Energy.Future. They are our fundamental pillars upon which we intend to build our company value proposition. "Life" is related to Water, since water is the source of life for every living being. "Energy" is a synonym of Electricity, certainly the modern way for empowering people. "Future" refers to Connectivity, as a means of education, social evolution, future wellbeing. In the XXI century, the internet is everywhere and there is no future for disconnected communities.
awards

Awards

 
  • Top 10 startup at Startupbootcamp XL, 2013
  • Premio Creatic Tecnocampus University, Mataró 2013
  • Top 5 finalists at Acció Forum, Barcelona, 2014
  • Finalists Repsol Foundation, Barcelona, 2015
  • Top 7 finalists at Pioneer Festival, Vienna, 2015
  • Top 20 Start-ups at Menorca Millennials, 2015
  • Top 3 BetaPitch Barcelona, 2015
  • Top 8 Finalists at Shift Challenge, Split, 2015
  • Top 3 TechAllStars, London, 2015
  • Winner Wildcard for European Pioneers, London, 2015
  • Top 3 Finalists in Challengers Barcelona, 2015
  • Top 13 start-ups participating the European Pioneer, Berlin 2015 (8 months + grant 150.000€)
  • Foundation Aquae 2015
  • Top 5 finalists at Premio Marzotto, Vicenza, 2015
  • Approved in Phase 1 SME Instrument - Horizon2020 January 2015 (grant 50.000€)
  • Approved in Phase 2 SME Instrument - Horizon2020 August 2015 (grant 1.500.000 €)
 
Read more

Awards

 
  • Top 10 startup at Startupbootcamp XL, 2013
  • Premio Creatic Tecnocampus University, Mataró 2013
  • Top 5 finalists at Acció Forum, Barcelona, 2014
  • Finalists Repsol Foundation, Barcelona, 2015
  • Top 7 finalists at Pioneer Festival, Vienna, 2015
  • Top 20 Start-ups at Menorca Millennials, 2015
  • Top 3 BetaPitch Barcelona, 2015
  • Top 8 Finalists at Shift Challenge, Split, 2015
  • Top 3 TechAllStars, London, 2015
  • Winner Wildcard for European Pioneers, London, 2015
  • Top 3 Finalists in Challengers Barcelona, 2015
  • Top 13 start-ups participating the European Pioneer, Berlin 2015 (8 months + grant 150.000€)
  • Foundation Aquae 2015
  • Top 5 finalists at Premio Marzotto, Vicenza, 2015
  • Approved in Phase 1 SME Instrument - Horizon2020 January 2015 (grant 50.000€)
  • Approved in Phase 2 SME Instrument - Horizon2020 August 2015 (grant 1.500.000 €)
 

History

Offices

Design Headquarters
@Universitat Politècnica de Catalunya
7, Esteve Terradas
08860 Casteldefels
Barcelona, España

Iot Headquarters
@InAsset s.r.l.
70 v. Spilimbergo
33037 Passons
Udine, Italy

Industrial Headquarters
@Primiceri s.p.a.
10 v. delle Azalee
70026 Modugno
Bari, Italy